How it works For you Product Start a campaign
Local creators  ×  local business

Every big wave
starts as one ripple.

Ripple Up is where neighborhood shops and startups run real Instagram campaigns with the creators who actually live in their city — planned, briefed, approved and tracked in one place.

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The big platforms chase follower counts.
We chase neighborhoods.

Creators who shop where they postA 6,000-follower page whose audience actually lives ten minutes from your store outperforms a national creator every time.

Campaigns, not one-off DMsSet a brief once, recruit a whole roster of creators, and manage every post from the same dashboard.

Approve before it goes liveEvery draft is reviewed inside Ripple Up before it's posted — no surprises on your feed.

How a campaign moves

From brief to results, in four steps.

No spreadsheets, no forty-message WhatsApp threads. One campaign, one thread, one dashboard.

01

Set the brief

Pick your objective, budget and the kind of creator you're after — nano, micro, or your regulars.

02

Shortlist your ripples

Invite creators by locality and niche, or let them apply straight to your campaign.

03

Approve every post

Review drafts, request changes, sign off — all before anything reaches a single feed.

04

Watch it spread

Track reach, engagement and cost-per-creator in one report you can actually show someone.

Built for both sides of the table

One platform, two very different Mondays.

For businesses

Run campaigns, not chases.

Launch a store opening, a festive sale or an ongoing content pipeline without hunting for creators in your DMs.

  • Budget-based creator matching by locality
  • One dashboard for every creator and post
  • Content approval before anything goes live
  • Reports you can hand to a partner or investor
Start a campaign
For creators

Get discovered by your own city.

No follower minimums, no gatekeeping. Build a rate card, get briefed properly, and get paid on time.

  • Campaigns from shops and startups near you
  • Clear briefs — know exactly what's expected
  • Escrowed payment, released on approval
  • A public rate card so businesses come to you
Join as a creator
Inside a campaign

Every creator, every draft, every rupee — in view.

A live look at what a business sees while a campaign is running.

Diwali Launch — Store Opening Campaign
@meera.eats.blr
Reel · Indiranagar
Live
@thecoffeetrail
Story set · Koramangala
In review
@arjun.styles.it
Carousel · HSR Layout
Approved
@localhoney.blr
Reel · Indiranagar
Draft submitted
Budget used
₹18,400 / ₹25,000
4 creators active
Reach so far
42.6K
Within a 6km radius
01 · Proximity

Local first, always

Every match starts with locality. A creator's audience should be your customers, not a random city on a follower map.

02 · Clarity

No surprise posts

Approvals happen before publishing, not after. What you sign off on is what goes live.

03 · Fairness

Paid on delivery

Creators are funded in escrow and released the moment content is approved — no chasing invoices.

Drop your first stone.

Your first campaign brief takes ten minutes to set up. The ripple takes it from there.

Start a campaign →